Review of B2C Online Product Configurators

While business to customer (B2C) mass customization has been discussed mainly from the producers’ perspective, researchers have reported a lack of sufficient literature examining the topic from customers’ perspective. This paper provides a review of configurators with user experience in mind. We first discuss terms such as: personalization, customization, optimization, design and innovation. We then use these terms to discuss definitions of configurators’ features such as: solution space, type of customers’ input, linearity, product visualization method and types of recommendations.

Author: Michal Piasecki
Author: Sean Hanna

Publication: World Conference on Mass Customization & Personalization 2009

Year: 2009